We are committed to protecting your privacy and treating your personal information with care and respect. This policy explains how and why we collect data, how we keep it safe, and the choices you have. It also sets out how we comply with UK GDPR and data protection law.
1. Who we are
MakeBelieve Arts is the data controller responsible for your personal information. We work with schools, nurseries, and settings to bring story and poetry to life. When you interact with us, whether that’s by joining our mailing list, buying a programme, or attending training, we take our responsibility to protect your data seriously.
Contact details: MakeBelieve Arts, The Cartoon House, 1A Bradford Road, Corsham, Wiltshire SN13 0QR – 020 8691 3803 – info@makebelievearts.co.uk
2. How we keep your information safe
All personal information is kept on encrypted, password-protected systems. We do not store any financial information or card details at any point. Payments are handled securely through trusted third-party providers such as Stripe and PayPal.
We will never sell or share your personal data with third parties for marketing purposes.
3. Information we collect
We collect only the information we need to provide our programmes and services effectively. This may include:
- Your name
- Your email address
- Your school or setting address
We collect this information when you sign up to our mailing list, purchase one of our programmes, books or courses, or register for an event or training.
We also use website analytics and cookies to help us understand how people use our site, so we can improve it. These cookies do not store personal data and can be managed through your browser settings.
4. How we use your information
We use the information you give us to provide the services or products you’ve chosen, manage your account or subscription, and keep you informed about related programmes and opportunities.
If you join our mailing list or purchase something from us, we will send story-rich updates, ideas, and news about similar resources and events. You can unsubscribe from these emails at any time by clicking the link at the bottom of any email.
We also keep secure records of all purchases to meet legal and accounting requirements. These records are stored safely and only accessed by authorised team members for financial reporting purposes.
5. Legal bases for processing
We rely on the following lawful bases under UK GDPR:
- Contract: to provide the products, programmes, or services you’ve purchased or signed up for.
- Consent: when you choose to join our mailing list or sign up for updates. You can withdraw consent at any time by clicking “unsubscribe.”
- Legitimate interest: if you’ve bought something from us, we will contact you about similar programmes, resources, or events. You can unsubscribe at any time.
- Legal obligation: to meet financial and reporting requirements.
6. How long we keep your data
We keep your information for as long as it’s needed to support your access to our programmes, meet legal obligations, or for as long as you have an active programme with us.
Even after a programme ends, your account may remain on our system so we can keep a secure record of your purchase history. If you unsubscribe from our emails, your contact details will be removed from our mailing list. We’ll only keep the minimum information necessary to meet legal or accounting requirements. You can ask us to delete your account at any time.
7. Your rights
You have the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct or update your information
- Ask us to delete information we no longer need
- Ask us to stop or limit how we use your data
- Withdraw consent for marketing at any time
To exercise these rights, contact us at info@makebelievearts.co.uk.
If you’re not happy with how we handle your data, you can contact the Information Commissioner’s Office (ICO): Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF 0303 123 1113 – https://www.ico.org.uk/make-a-complaint
8. Cookies
We use cookies to make our website work smoothly and to help us understand how it’s being used. Cookies also support payment processing. We don’t use cookies to store personal data.
You can manage or block cookies through your browser settings. If you choose to block cookies, some parts of the website may not work as expected.
9. Prohibited uses
Our website and content must not be used for any unlawful purpose. This includes, but is not limited to:
- Violating laws or regulations
- Infringing intellectual property rights
- Harassing, harming, or discriminating against others
- Submitting false or misleading information
- Uploading malicious code or interfering with website functionality
- Collecting or tracking others’ personal information without consent
We reserve the right to terminate access to our services for anyone who violates these terms.
10. Changes to this policy
We may update this policy from time to time to reflect changes in how we work or to stay in line with regulations. Any changes will be posted here with an updated date.
Last updated: [19/10/2025]